Again in groups, attendees will be presented with a series of often faced challenges that potential PETs adopters will encounter and discuss best practices for mitigating them. Attendees will take part in one discussion from round A and one from round B.

Round A:

• Handling and overcoming internal pushback
• Identifying use cases and implementing in practice
• Determining core privacy challenges

Round B:

• Effectively utilising and maximising the potential of synthesised data
• Establishing data-sharing initiatives with market competitors
• Leveraging PETs to convince customers their data is safe