"It is a richer mix of people than I normally meet, and it jogs me out of my comfort zone. It exposes me to interests and to some of the heartbeat of the field in a way that is a really nice gathering." 

"I think the benefit of attending this event is the networking possibilities. Just walking down the hall and seeing people I haven't seen in a long time, new partners, new vendors, suppliers that I would have to spend a bunch of time scheduling individually. It's nice to just see the kind of diversity of different kinds of companies that are showing up here.”