As new technologies reshape animal health, founders are increasingly looking beyond traditional go-to-market channels to reach veterinarians and producers at scale.
This closed-door roundtable examines how new go-to-market models, from technology-led distribution to partnership-driven commercialisation, are improving access, affordability, and efficiency, and what innovators should consider when traditional pathways aren’t the right fit.

Julia Loew
MWI Animal Health
Website: www.mwiah.com
To support the veterinary practice of the future, we’ve combined the expertise of Centaur Services, St Francis Group, Vetswest buying groups and Vet Space practice management technology to provide a flexible, comprehensive solution. From manufacturer relationships to patients’ visits, we’re working to address practices’ needs and improve animal health in the UK/ We’re turning data into insight and insight into action, giving our customers more time to provide even better care. We are united in our responsibility to create healthier futures.










