In a market where acquisition costs are rising and patient expectations are evolving, the real battleground for DSOs is no longer just getting patients in the door — it’s keeping them. This session will showcase how leading DSOs are driving higher reappointment rates, stronger recall cycles, and consistent experiences; turning one-time visits into long-term patient relationships. 

Today’s patients want more than appointment reminders — they want to feel known. 
As DSOs scale, communication often becomes templated and transactional: generic texts, bulk emails, and one-size-fits-all outreach. But the most innovative DSOs are breaking that mold — using behavioral data, patient history, and automation to deliver personalized experiences at scale. 

For DSOs with 10 to 100+ locations, the question is no longer “how do we reach patients?” — it's “how do we convert attention into booked appointments at the lowest possible cost?” In this session, hear how leading DSOs are engineering scalable, data-driven acquisition engines — integrating local market intelligence, central marketing oversight, and modern tech stacks to lower NPAC while increasing conversion.  

It’s not just about growth — it’s about what kind of growth. Whether you're a single-location practice considering your first exit, or a 30-location DSO aiming to attract private equity interest, preparing for acquisition requires more than profitability and a clean P&L. In today’s deal environment, buyers are scrutinizing scalability, infrastructure, technology adoption, and operational sophistication more than ever. 

Today’s patients expect Amazon-like speed — even in healthcare. DSOs that can deliver fast, efficient, and high-quality clinical care win on both patient satisfaction and operational efficiency. This session explores how leading DSOs are re-engineering clinical operations to deliver same-day crowns, aligners, implants, and diagnostics, while maintaining consistency and clinical excellence across multiple locations. 

Specialty services such as implants, endodontics, periodontics, sleep apnea treatments, and orthodontics offer a direct path to revenue diversification, deeper patient retention, and higher lifetime value — while also positioning the brand as a full-service provider. 

This session explores how mid-sized DSOs are strategically bringing specialties in-house instead of relying on external referrals, and how they’re managing the operational, clinical, and financial complexity of doing so.