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Alison Kirsten

Director of Spa and Wellness
Fairmont Austin

Alison Kirsten is a luxury spa and wellness leader at Fairmont Austin, known for building modern programs where elevated guest experience and strong commercial performance go hand in hand. She specializes in launching advanced recovery and skincare experiences, designing membership strategies that drive repeat visitation, and creating premium brand partnerships that expand reach and deepen loyalty. With a creative, activation-led approach, Alison connects spa programming to Austin’s cultural energy—developing moments that feel elevated, relevant, and results-driven.

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Alison Kirsten

Director of Spa and Wellness
Fairmont Austin

Alison Kirsten

Director of Spa and Wellness
Fairmont Austin

Alison Kirsten is a luxury spa and wellness leader at Fairmont Austin, known for building modern programs where elevated guest experience and strong commercial performance go hand in hand. She specializes in launching advanced recovery and skincare experiences, designing membership strategies that drive repeat visitation, and creating premium brand partnerships that expand reach and deepen loyalty. With a creative, activation-led approach, Alison connects spa programming to Austin’s cultural energy—developing moments that feel elevated, relevant, and results-driven. Equally operational, she leads with clear standards and a service philosophy rooted in Forbes-style excellence, focusing on training, consistency, and team culture across every touchpoint. Her work sits at the intersection of innovation and hospitality: bringing new wellness modalities to life, translating them into compelling guest journeys, and ensuring they perform as sustainable, revenue-driving pillars within the broader hotel experience.

 

Matthew Punsalan

Cluster Director of Spa & Retail
Montage International

Matthew Punsalan

Cluster Director of Spa & Retail
Montage International

Matthew Punsalan

Cluster Director of Spa & Retail
Montage International
 

Robert Vance

Director of Spa & Wellness and Executive Committee Member
Solage Auberge Collection

Robert Vance

Director of Spa & Wellness and Executive Committee Member
Solage Auberge Collection

Robert Vance

Director of Spa & Wellness and Executive Committee Member
Solage Auberge Collection
 

Li Wu

Partner
Lifang & Partners

Li Wu

Partner
Lifang & Partners

Li Wu

Partner
Lifang & Partners
Pet Connect USA Post Event Report

Author:

Sean Alexander

Head of IP Strategy
Umicore

Sean Alexander is a qualified European Patent Attorney as well as a Canadian and U.S. Patent Agent. He has worked in the IP field for many years and is currently the Head of IP Strategy (H&N) for Chr. Hansen in Denmark. Prior to joining Chr. Hansen, Sean headed the IP team at Elanco Inc. based in the Netherlands and was a Partner with Gowling WLG in Canada. Sean has been recognized as one of the world's leading IP strategists by IAM Magazine and is regularly praised for his pragmatic and commercially aware approach to IP.

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Sean Alexander

Head of IP Strategy
Umicore

Sean Alexander is a qualified European Patent Attorney as well as a Canadian and U.S. Patent Agent. He has worked in the IP field for many years and is currently the Head of IP Strategy (H&N) for Chr. Hansen in Denmark. Prior to joining Chr. Hansen, Sean headed the IP team at Elanco Inc. based in the Netherlands and was a Partner with Gowling WLG in Canada. Sean has been recognized as one of the world's leading IP strategists by IAM Magazine and is regularly praised for his pragmatic and commercially aware approach to IP.

Author:

Alex Morgan

Partner
Paul Hastings
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Alex Morgan

Partner
Paul Hastings
FutureChain Community Snapshot
 

Pete Perron

President, International and Global Proprietary Brands
Covetrus

Pete Perron

President, International and Global Proprietary Brands
Covetrus

Pete Perron

President, International and Global Proprietary Brands
Covetrus